Expert guides, real case studies, and practical advice on naming your business, choosing domains, and building a brand that lasts.

$56.1M in tracked sales. Bot.ai at $1.2M. 90% renewal rate at $90/yr. How a tiny island's country code became the hottest domain extension in the world.
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$56.1M in tracked sales. Bot.ai at $1.2M. How Anguilla's country code conquered tech.

22 years of sales data, Verisign infrastructure, Google generic classification — and dictionary words for under $3K.

293 sales, $747K in under 20 months. Amazon's .now extension echoes the early .ai market.

7 factors that determine whether a domain is worth $200 or $200,000 — with real sales data and appraisal comparisons.

From symbolics.com in 1985 to ai.com for $70M in 2025. How domains became the most valuable digital real estate on earth.

We tested 4 appraisal tools against 8 real domain sales. The gaps ranged from 2x to 280x. Here's what each tool missed.

From .com to .ai, .io to .cc — a comprehensive breakdown of every major TLD with history, pricing, and real-world use cases.

Why .ai is worth the premium, what makes a name memorable, and the most common mistakes AI founders make with naming.

Curated list of available premium domains for SaaS startups, organized by niche and price range.

Why investors notice your domain, how it signals credibility, and what premium names tell VCs about your ambition.

Where to list, how to price, negotiation tips, and which marketplaces deliver the best results for domain sellers.

The most common naming errors that cost startups money and credibility — with practical fixes for each.