Startup Naming Insights

Expert guides, real case studies, and practical advice on naming your business, choosing domains, and building a brand that lasts.

The .ai domain

The .ai Domain: From Caribbean Afterthought to the Most Valuable Extension in Tech

$56.1M in tracked sales. Bot.ai at $1.2M. How Anguilla's country code conquered tech.

Why .cc Domains Are Making a Comeback in 2026

22 years of sales data, Verisign infrastructure, Google generic classification — and dictionary words for under $3K.

.now — The Hottest New TLD in Domain Investing

293 sales, $747K in under 20 months. Amazon's .now extension echoes the early .ai market.

What Makes a Domain Valuable (And What Doesn't)

7 factors that determine whether a domain is worth $200 or $200,000 — with real sales data and appraisal comparisons.

The History of Domain Names: From Free Registration to a $70 Million Sale

From symbolics.com in 1985 to ai.com for $70M in 2025. How domains became the most valuable digital real estate on earth.

Why Domain Appraisal Tools Get It Wrong (With Real Data)

We tested 4 appraisal tools against 8 real domain sales. The gaps ranged from 2x to 280x. Here's what each tool missed.

The Ultimate Guide to Domain Extensions: Which TLD Is Right for Your Business?

From .com to .ai, .io to .cc — a comprehensive breakdown of every major TLD with history, pricing, and real-world use cases.

How to Choose a Domain Name for Your AI Startup

Why .ai is worth the premium, what makes a name memorable, and the most common mistakes AI founders make with naming.

Our Selection of Brandable Domain Names for SaaS Startups in 2026

Curated list of available premium domains for SaaS startups, organized by niche and price range.

How a Great Domain Name Affects Your Startup Fundraising

Why investors notice your domain, how it signals credibility, and what premium names tell VCs about your ambition.

How to Sell Your Domain Name: Complete Guide for 2026

Where to list, how to price, negotiation tips, and which marketplaces deliver the best results for domain sellers.

Top 10 Domain Name Mistakes Startups Make

The most common naming errors that cost startups money and credibility — with practical fixes for each.

How to Name Your Startup: The Practical Guide

Learn how to name a startup with our practical guide. From brandable names to domain availability, get actionable steps to choose the perfect startup name in 2026.

10 Startup Naming Mistakes That Kill Brands Before They Launch

Avoid the startup naming mistakes that tank brands. From generic descriptors to trademark traps, learn what kills company names and how to name your startup right in 2026.

What Makes a Brand Name Memorable

Discover what makes a memorable brand name stick in customers' minds. Learn the proven techniques behind names like Google, Uber, and Zoom in 2026.

How to Name a SaaS Product That Actually Converts

Learn how to name a SaaS product that drives adoption. Proven strategies from Slack to Notion, plus naming frameworks that convert prospects into customers in 2026.

When Should a Startup Rebrand? The Strategic Timing Guide

Learn the exact signals that tell you when your startup rebrand is overdue. From legal issues to market confusion, discover the strategic timing that separates smart founders from rushed ones in 2026.

How to Name a Fintech Startup That Gets Funded

The ultimate guide to fintech startup naming in 2026. Learn from Stripe, Square, and Plaid's winning strategies. Get naming frameworks that work for funding rounds.

The Psychology of Brand Names That Stick

Discover the psychological principles behind memorable brand names. Learn why some names stick while others fade, and how to apply brand name psychology to your startup.

One-Word Brand Names vs. Made-Up Words: Which Wins?

One word brand names vs invented words: discover which naming strategy builds stronger brands. Real examples, domain costs, and trademark insights for 2026 startups.

How Stripe, Notion and Figma Got Their Names

Discover how Stripe got its name and the naming stories behind Notion and Figma. Learn what makes these startup brand names memorable and effective in 2026.